Riverside Lofts

For this logo creation it was important to have a natural and flowing feeling that connected you from your loft to the beautiful park.
In researching the Rail Trail, the river and surrounding area, we stumbled on the York Audubon Society that has detailed the bird wildlife on York’s rail trail and Codorus. It so happened that one of the more common (but still unique) sightings along your stretch of Codorus is the Great Egret. With that in mind, we traced the shape of the Codorus to form the neck line in the Egret and go from there.
As a river flows, as does this logo. You’ll see the letter forms connect at points to bring it all together. This logo represents the delicate interconnection with sophisticated city-living and a direct connection to nature right outside your door.